1. What is the purpose of this document?

1.1. Axis Land Partnerships Ltd (Axis, or ‘we’, ‘our’, ‘us’) is committed to protecting and respecting your privacy and personal data. This policy and terms of use will inform you as to how we look after your personal data when you contact us, interact with us, or visit or make use of our websites (our ‘site’ or ‘sites’) (regardless of where you visit them from, whether you use as a guest or as a registered user) and tell you about your privacy rights and how the law protects you. Use of our sites includes accessing, browsing, or registering to use our sites.

1.2. Please read this policy and terms of use carefully before you contact us or start to use our sites, as they will apply to your communications and/or use of our sites and ensure that you are fully aware of how and why we are using your data. We recommend that you save a link to this policy and terms of use, for future reference. By using our site or sites, or third party sites that we use, or contacting us with your personal data, you confirm that you accept the terms of this policy and terms of use, and that you agree to comply with them. If you do not agree to this policy and terms of use, you must not use our sites, or should state which areas you take issue with when communicating with us.

1.3. This policy and terms of use aim to give you information on how Axis Land Partnerships collects and processes your personal data when you contact us, and/or through your use of our sites, including any data you may provide in correspondence, or through our sites, when you correspond with us, apply for a job role, sign up to our newsletter, contribute to discussions, “like” any content, or take part in a competition.

1.5. Our sites are made available free of charge. We do not guarantee that our sites, or any content on them, will always be available or be uninterrupted. Access to our sites is permitted on a temporary basis. We may suspend, withdraw, discontinue or change all or any part of our sites without notice. We will not be liable to you if for any reason our sites are unavailable at any time or for any period.

1.6. You are responsible for making all arrangements necessary for you to have access to our sites. You are also responsible for ensuring that all persons who access our sites through your internet connection are aware of this policy and these terms of use and other applicable terms and conditions, and that they comply with them.

2. Who we are

2.1. Axis Land Partnerships Ltd is the data controller and is responsible for your personal data. We are registered in England and Wales under company number 10284645 and our registered office is at Eaton Court, Maylands Avenue, Hemel Hempstead HP2 7TR.

2.2. We have appointed a data protection champion who is responsible for overseeing questions in relation to this policy. If you have any questions about this policy and terms of use, including any requests to exercise your legal right to access data we hold on you, please contact the data protection champion using the details set out below:

Contact details –
Data Protection Champion
Axis Land Partnerships Ltd, Eaton Court, Maylands Avenue, Hemel Hempstead, Herts, HP2 7TR

2.3. You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO: please contact us in the first instance.

2.4. Third-party links on our sites

2.4.1 Our sites may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements and policies. When you leave our sites, we encourage you to read the privacy notice of every website you visit.

3. What kinds of data do we collect?

3.1.1. Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows (not all of these will occur/apply in every instance):

3.1.2. We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.

3.1.3. We do not collect any Special Categories of Personal Data about you from our sites (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences from your use of our sites. Any such Special Categories of Personal Data will only be collected and stored securely by our Human Resources department, or project personnel staff where such data is required for specific purposes (such as diversity reporting). It will only be kept in accordance with the data protection legislation.

4. How do we collect data?

4.1. We use different methods to collect data from and about you including through:

4.1.1 Direct interactions: You may give us your Identity Data, Contact Data and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

4.1.2. Automated technologies or interactions: As you interact with our site, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our Cookie Policy, below (paragraph 7), for further details.

4.1.3. Third parties or publicly available sources: We may receive personal data about you from various third parties and public sources as set out below:

5. How will we use your data?

5.1. We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

5.2. Generally we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

5.3. Purposes for which we will use your personal data

5.3.1. We have set out below a description of ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate. Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Purpose/Activity Type of data Lawful basis for processing including basis of legitimate interest
To register you as a new user/customer
  1. Identity
  2. Contact
Performance of a contract with you, including providing you with bulletins/updates, as requested.
To process your contract and/or deliver your order including:

  1. Manage payments, fees and charges
  2. Collect and recover money owed to us
  1. Identity
  2. Contact
  3. Financial
  4. Transaction
  5. Marketing and Communications
  1. Performance of a contract with you;
  2. Necessary for our legitimate interests (to recover debts due to us)
To manage our relationship with you which will include:

  1. Notifying you about changes to our terms or privacy policy
  2. Asking you to leave a review or take a survey
  1. Identity
  2. Contact
  3. Profile
  4. Marketing and Communications
  1. Performance of a contract with you
  2. Necessary to comply with a legal obligation
  3. Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)
To enable you to partake in a prize draw, competition or complete a survey
  1. Identity
  2. Contact
  3. Profile
  4. Usage
  5. Marketing and Communications
  1. Performance of a contract with you
  2. Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)
To administer and protect our business and our websites (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)
  1. Identity
  2. Contact
  3. Technical
  1. Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
  2. Necessary to comply with a legal obligation
To deliver relevant website content and/or advertisements to you and measure or understand the effectiveness of the advertising we serve to you
  1. Identity
  2. Contact
  3. Profile
  4. Usage
  5. Marketing and Communications
  6. Technical
Necessary for our legitimate interests (to study how individuals use our site/products/services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our websites, products/services, marketing, customer relationships and experiences
  1. Technical
  2. Usage
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
To make suggestions and recommendations to you about news, recruitment, goods or services that may be of interest to you
  1. Identity
  2. Contact
  3. Technical
  4. Usage
  5. Profile
Necessary for our legitimate interests (to develop our products/services and grow our business)

5.4. Marketing

5.4.1. We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. We have established the following personal data control mechanisms:

5.4.2. Third-party marketing We will get your express opt-in consent before we share your personal data with any company outside the SRM group of companies for marketing purposes.

6. Can you opt out of marketing messages?

6.1. You can ask us or third parties to stop sending you marketing messages at any time by logging into the website and checking or unchecking relevant boxes to adjust your marketing preferences or by following the opt-out links on any marketing message sent to you or by contacting us.

6.2. Where you opt out of receiving marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, communications received by us, from you, or other transactions.

7. Cookies – when you use our sites

7.1. A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

7.2. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our sites may become inaccessible or not function properly.

7.3. How do we use cookies?

7.3.1. Our sites use cookies to distinguish you from other users of our sites. This helps us to provide you with a good experience when you browse our sites and also allow us to improve our sites. By continuing to browse the sites, you are agreeing to our use of cookies.

7.3.2. We use the following cookies:

7.3.3. Please note that third parties (including, for example providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

7.3.4. Except for essential cookies, all cookies will expire after 14 days (some will expire sooner).

8. Change of purpose

8.1. We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

8.2. Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

9. Disclosures of your personal data

9.1. We may have to share your personal data with other SRM group companies, external third parties including service providers, contract partners, advisors, or HMRC. We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

10. International transfers

10.1. We do not transfer your personal data outside the European Economic Area (EEA). Our sites are directed to people residing in the United Kingdom. We do not represent that content available on or through our sites is appropriate or available in other locations. We may limit the availability of our sites or any service or product described on our sites to any person or geographic area at any time. If you choose to access our sites from outside the United Kingdom, you do so at your own risk.

11. Data security

11.11 We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

12. Data retention - How long will Axis Land Partnerships use your personal data for?

12.1. We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, contractual, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

13. Your legal rights

13.1. Under certain circumstances, you have rights under data protection laws in relation to your personal data. You can:

If you wish to exercise any of the above rights, please contact us. You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

13.2. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

13.3. We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

14. What happens if we make changes to this policy or our sites?

14.1. We may revise this policy at any time by amending this page. Please check this page from time to time to take notice of any changes we made, as they are binding on you.

14.2. We may update our sites from time to time, and may change the content at any time. However, please note that any of the content on our sites may be out of date at any given time, and we are under no obligation to update it. We do not guarantee that our sites, or any content on it, will be free from errors or omissions.

15. If you choose to set up an account and password

15.1. If you choose, or you are provided with, a user identification code, password or any other piece of information as part of our security procedures, you must treat such information as confidential. You must not disclose it to any third party.

15.2. We have the right to disable any user identification code or password, whether chosen by you or allocated by us, at any time, if in our reasonable opinion you have failed to comply with any of the provisions of these terms of use. If you know or suspect that anyone other than you knows your user identification code or password, you must promptly notify us at

16. Intellectual property rights

16.1. Axis Land Partnerships are the owner or the licensee of all intellectual property rights in our sites, and in material published on it or sent to you in communications. Those works are protected by copyright laws and treaties around the world. All such rights are reserved.

16.2. You may print off one copy, and may download extracts, of any page(s) from our sites for your personal use and you may draw the attention of others within your organisation to content posted on our sites. You must not modify the paper or digital copies of any materials you have printed off or downloaded in any way, and you must not use any illustrations, photographs, video or audio sequences or any graphics separately from any accompanying text. Axis Land Partnerhips’ status (and that of any identified contributors) as the authors of content on our sites must always be acknowledged.

16.3. You must not use any part of the content on our sites for commercial purposes without obtaining a licence to do so from us or our licensors.

16.4. If you print off, copy or download any part of our sites in breach of this policy, your right to use our sites will cease immediately and you must, at our option, return or destroy any copies of the materials you have made.

17. No reliance on information

17.1. The content on our sites is provided for general information only. It is not intended to amount to advice on which you should rely. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our sites.

17.2. Although we make reasonable efforts to update the information on our sites, we make no representations, warranties or guarantees, whether express or implied, that the content on our sites is accurate, complete or up-to-date.

18. Limitation of liability

18.1. Nothing in this policy excludes or limits our liability for death or personal injury arising from our negligence, or our fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited by English law.

18.2 To the extent permitted by law, we exclude all conditions, warranties, representations or other terms which may apply to our sites or any content on it, whether express or implied.

18.3 We will not be liable to any user for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, even if foreseeable, arising under or in connection with:

18.4. If you are a business user, please note that in particular, we will not be liable for:

18.5. Please note that we only provide our sites for use related to the business of Axis Land Partnerships Limited. You agree not to use our sites for any other commercial or business purposes, and we have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity.

18.6. We will not be liable for any loss or damage caused by a virus, distributed denial-of-service attack, or other technologically harmful material that may infect your computer equipment, computer programs, data or other proprietary material due to your use of our sites or to your downloading of any content on it, or on any website linked to it.

18.7. We assume no responsibility for the content of websites linked on our sites. Such links should not be interpreted as endorsement by us of those linked websites. We will not be liable for any loss or damage that may arise from your use of them.

19. Uploading content to our sites

19.1. Whenever you make use of a feature that allows you to upload content to our sites, or to make contact with other users of our sites, you must comply with the content standards set out in our Acceptable Use Policy HERE. You warrant that any such contribution does comply with those standards, and you will be liable to us and indemnify us for any breach of that warranty. We have the right to remove any posting you make on our sites if, in our opinion, your post does not comply with the content standards set out in our Acceptable Use Policy.

19.2. Any content you upload to our sites will be considered non-confidential and non-proprietary. You retain all of your ownership rights in your content, but you are required to grant us and other users of the sites a limited licence to use, store and copy that content and to distribute and make it available to Axis Land Partnerships Limited employees and select third party service providers. The rights you license to us are described in paragraph 19.6 (Rights you licence).

19.3. We also have the right to disclose your identity to any third party who is claiming that any content posted or uploaded by you to our sites constitutes a violation of their intellectual property rights, or of their right to privacy. We will not be responsible, or liable to any third party, for the content or accuracy of any content posted by you or any other user of our sites.

19.4. The views expressed by other users on our sites do not represent our views or values.

19.5. You are solely responsible for securing and backing up your content.

19.6. When you upload or post content to our sites, you grant the following licenses:

20. Viruses

20.1. We do not guarantee that our sites will be secure or free from bugs or viruses. You are responsible for configuring your information technology, computer programmes and platform in order to access our sites. You should use your own virus protection software.

20.2. You must not misuse our sites by knowingly introducing viruses, trojans, worms, logic bombs or other material which is malicious or technologically harmful. You must not attempt to gain unauthorised access to our sites, the server on which our sites are stored or any server, computer or database connected to our sites. You must not attack our sites via a denial-of-service attack or a distributed denial-of service attack. By breaching this provision, you would commit a criminal offence under the Computer Misuse Act 1990. We will report any such breach to the relevant law enforcement authorities and we will cooperate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use our sites will cease immediately.

21. Linking to our sites

21.1 You may link to our home page, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it. The website in which you are linking must comply in all respects with the content standards set out in our Acceptable Use Policy HERE.

21.2. You must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists. You must not establish a link to our site in any website that is not owned by you.

21.3. Our sites must not be framed on any other site, nor may you create a link to any part of our sites other than the home page.

21.4. We reserve the right to withdraw linking permission without notice.

22.5. If you wish to make any use of content on our sites other than that set out above, please email

22.6. Third party links and resources in our site
Where our sites contain links to other sites and resources provided by third parties, these links are provided for your information only. We have no control over the contents of those sites or resources.

23. Applicable law

23.1. If you are a consumer, please note that this policy and terms of use, their subject matter and its formation, are governed by English law. You and we both agree to that the courts of England will have exclusive jurisdiction. However, if you are a resident of Northern Ireland you may also bring proceedings in Northern Ireland, and if you are resident of Scotland, you may also bring proceedings in Scotland.

23.2. If you are a business, this policy and terms of use, their subject matter and its formation (and any non-contractual disputes or claims) are governed by English law. We both agree to the exclusive jurisdiction of the courts of England.

24. Contact us

24.1. To contact us, please email

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